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The core

Transform your own brand from theory into practice, find out how to popularize and see it soar. We can also create a brand from the ground up, one that touches on your creative and entrepreneurial spirit. Get in touch today.

branding

portfolio

content creation

photography

brand identity - media production - photography -

brand identity - media production - photography

in detail

Life is like a box of ideas: you never know which one is going to strike and take hold. As many ideas as we may have, some good, some bad, it takes work, focus and direction to translate them from theory into practice.

From the first brainstorming session, to finding the ideal niche, brand name, product and target audience, you'll be accompanied from start to finish to find out exactly what it is that you truly wish to present to the world.

Your brand reflects you and vice-versa. Let's get that right.

branding

brand design

Let's slap a beautiful name and branding on gorgeous illustrations to help you visualize a little seed taking hold.
Transition from the complete abstract to a fully digital and malleable scenario that showcases your projects in the best light.

Illustrations, typography and color psychology are all part of our packages.

e-commerce

Looking for an immediate online retail solution? Want to put your products on offer? By next week, you could have a fully-functional branded store to market your products internationally.

Rarely do brands survive without an online presence any longer - let's put together a gorgeous, eye-catching platform and quickly captivate customers.

marketing

The key to sales lies not only in having great branding and a qualitative, unique product - marketing consists of many layers, some of which have become essential and self-evident (Facebook, Instagram and co.).

Others remain somewhat exotic and untapped. Let's discuss market entry strategies, business plans and how to market both your products and your company effectively in order to advance and beat the competition.

print

Print your branding design for internal/test purposes or as promotional material.

All conventional material can be organized, such as business cards, brochures, magazines, mugs etc... More exotic items can be branded with your company image as well - principally, whatever your heart desires can be tailored to suit your needs.

photography

Let us capture your already existing products in their best light. Send us your products and we'll develop magnificent product photos and/or videos specifically made for your purported use.

Social media, newsletters, even flyers can be created with stunning images for efficient advertising.

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sneak peek

Spirite Whiskey: Vintage in a Bottle

Spirite Whiskey is arguably one of the most defining whiskey brands on the market, being marked by a trip to the past, literally back to the roots. Before being „tainted“ by the insurmountable bombardment of daily technology and mass-manufactured products, every successful product stemmed from a thorough and caring craftsman who inserted their personality into whatever it was they were creating.

ArcBlasma welcomes the future of fire.

Conceptualized as a modern solution for the 21st century man or woman, ArcBlasma was developed to solve common issues arising from the usage of traditional lighters.Messy, old-fashioned refueling, unpleasant smells and everyday system breaking belong in the past, having been replaced in a stylishly developed packaged. Electronic and portable.

The brand was envisioned based on the modernization of fire itself, one of the oldest and most useful discoveries of all mankind. Without it, we couldn’t have evolved into the digital society we’ve become today.However, following the pattern of modern day homo sapiens, it’s time for fire to be replaced by something new: ArcBlasma uniquely transforms fire into a patented double-arc lighting system.

How to Establish Tradition

The idea behind Heality stemmed from an almost devotion-like mentality towards the most popular drink the in world: tea. Think about it: behind every tea is a story. Behind every sip there is calmness. What we associate with a brand can become the product itself and that is exactly what Heality set out to achieve: to emphasize the preparation of tea and invoke our senses every time this wonderful drink is being prepared.

Balance in the Eyes of the Ancient Gods

They say some diseases can have a systemic effect on the human body; actually, many substances can in fact lead to that result. It means the opposite of localized or focal – that is, a substance exercising a systemic effect affects the entire corpus, contrary to let’s say, an external cream

Such a systemic impact can be ascribed to a substance called „cannabidiol – CBD“, one of the many cannabinoids of hemp. Many misconceptions abound and countless people remain under the impression CBD leads to noticeable changes in the psyche, akin to ubiquitous marihuana. Naturally, the truth is that CBD binds to the body’s inherent „endocannabinoid system“, mimicking its influence whilst keeping a clear mind. .

Be

a man

Year:
2019

Field:
Brand Identity
Direction
Design

Client:
Muskateer Inc.

Muskmate: putting the shave back into men.

A portmanteau of „musk“ and „mate“, MuskMate places stylish men care on the table – a golden design amongst countless invisible ones, the brand arose firstly from having the need to stamp a memorable name on a revolutionary beard straightener and from there, it evolved into a local, carefully developed producer of health care products directed at the modern, quasi-nomadic man with a particular sense of style.

Easily its most eye-catching feature, the golden M against the backdrop of a distinguished gentleman sporting a fantastic beard, symbolizes the „golden“ value a man should be placing on his internal and external health. A large portion of daily masculine rituals involves taking care of facial hair and the modern man had hitherto never cared as much about his „musk“ than ever before.

Variety of products

Skincare lines are generally broad, offering a variety of products for different uses: moisturizing, anti-aging, beard care, eye care etc…In that respect, MuskMate takes advantage in its adaptability, yet always offers a differential in the shape of a niched lifestyle for the sigma man.

FGS branding

Brand with golden potential

MuskMate offers no competition to the likes of Nivea or L’Oreal – it is intended as a niche brand with a very refined target demographic that truly cares about taking the time and effort in improving their appearance on a genuine, long-term manner. Not just „slapping“ a conventional moisturizer a be done with it.„Manners maketh man.“

Muskmate: putting the shave back into men.

A portmanteau of „musk“ and „mate“, MuskMate places stylish men care on the table – a golden design amongst countless invisible ones, the brand arose firstly from having the need to stamp a memorable name on a revolutionary beard straightener and from there, it evolved into a local, carefully developed producer of health care products directed at the modern, quasi-nomadic man with a particular sense of style.

Easily its most eye-catching feature, the golden M against the backdrop of a distinguished gentleman sporting a fantastic beard, symbolizes the „golden“ value a man should be placing on his internal and external health. A large portion of daily masculine rituals involves taking care of facial hair and the modern man had hitherto never cared as much about his „musk“ than ever before.

Be

a man

Year:
2019

Field:
Brand Identity
Direction
Design

Client:
Muskateer Inc.

Muskmate: putting the shave back into men.

A portmanteau of „musk“ and „mate“, MuskMate places stylish men care on the table – a golden design amongst countless invisible ones, the brand arose firstly from having the need to stamp a memorable name on a revolutionary beard straightener and from there, it evolved into a local, carefully developed producer of health care products directed at the modern, quasi-nomadic man with a particular sense of style.

Easily its most eye-catching feature, the golden M against the backdrop of a distinguished gentleman sporting a fantastic beard, symbolizes the „golden“ value a man should be placing on his internal and external health. A large portion of daily masculine rituals involves taking care of facial hair and the modern man had hitherto never cared as much about his „musk“ than ever before.

Variety of products

Skincare lines are generally broad, offering a variety of products for different uses: moisturizing, anti-aging, beard care, eye care etc…In that respect, MuskMate takes advantage in its adaptability, yet always offers a differential in the shape of a niched lifestyle for the sigma man.

FGS branding

Brand with golden potential

MuskMate offers no competition to the likes of Nivea or L’Oreal – it is intended as a niche brand with a very refined target demographic that truly cares about taking the time and effort in improving their appearance on a genuine, long-term manner. Not just „slapping“ a conventional moisturizer a be done with it.„Manners maketh man.“

Feel CBD: All The Right Tingles

feel
. was built with the notion of „individuality“ taking center stage; it’s connotated with a sense of lifestyle that promotes individual well-being. Generally speaking, the better off an individual, the better off society. The CBD lifestyle has been skyrocketing and taking shape all over the world: it stands for a caring, natural, easy-going and down-to-earth approach to life. Love for nature and animals goes hand in hand with the target demographic that consists of people from all walks of life.

One of our greatest differentials as human beings is our ability to not only „feel“ emotions, but also to be express them in written, verbal and non-verbal form. As a result, our feelings tend to be reflected in everything we do, in everything we represent and become incorporated in the values we wish to convey.

Be

a man

Year:
2019

Field:
Brand Identity
Direction
Design

Client:
Muskateer Inc.

Muskmate: putting the shave back into men.

A portmanteau of „musk“ and „mate“, MuskMate places stylish men care on the table – a golden design amongst countless invisible ones, the brand arose firstly from having the need to stamp a memorable name on a revolutionary beard straightener and from there, it evolved into a local, carefully developed producer of health care products directed at the modern, quasi-nomadic man with a particular sense of style.

Easily its most eye-catching feature, the golden M against the backdrop of a distinguished gentleman sporting a fantastic beard, symbolizes the „golden“ value a man should be placing on his internal and external health. A large portion of daily masculine rituals involves taking care of facial hair and the modern man had hitherto never cared as much about his „musk“ than ever before.

Variety of products

Skincare lines are generally broad, offering a variety of products for different uses: moisturizing, anti-aging, beard care, eye care etc…In that respect, MuskMate takes advantage in its adaptability, yet always offers a differential in the shape of a niched lifestyle for the sigma man.

FGS branding

Brand with golden potential

MuskMate offers no competition to the likes of Nivea or L’Oreal – it is intended as a niche brand with a very refined target demographic that truly cares about taking the time and effort in improving their appearance on a genuine, long-term manner. Not just „slapping“ a conventional moisturizer a be done with it.„Manners maketh man.“

Art is like the air we breathe - vital and non-disputable.

On the lookout for an identity that would represent its leading role in the printing business, Art is Air was initially faced with the question of finding a suitable name to reflect simplicity, artistic freedom and the essential role of culture in our lives.

A multifaceted approach was of elemental usefulness in this case; the singular requirement was to arrive at a short phrase to encompass the aforementioned values and heighten the name above one-word neologisms.

Branding

Art Direction

Website

Interaction Design

Creative Direction

Website

Animation

Branding

Website

Web Development

Branding

Art Direction

Website

Branding

Creative Direction

Animation

Year:
2019

Field:
Brand Development
Creative Direction
Website

Client:
Spirite

Spirite Whiskey: Vintage in a Bottle

Spirite Whiskey is arguably one of the most defining whiskey brands on the market, being marked by a trip to the past, literally back to the roots. Before being „tainted“ by the insurmountable bombardment of daily technology and mass-manufactured products, every successful product stemmed from a thorough and caring craftsman who inserted their personality into whatever it was they were creating.

Old vs. new

Old meets New

One of the fundamental objectives was to translate the occasional longing induced by nostalgia into a tangible, tasty product that would bring about those memorable moments upon consumption.

Nostalgia is on people's minds


North Americans, South Americans and Europeans alike constantly long for nostalgia, indicating in several polls that the best decades ranged from the 50s to the 80s in terms of music, culture and living conditions.
Spirite Whiskey embodies that wish – associations with Elvis, Cadillacs and daily suits are intentional.

Arcblasma
fire&plasma

Year:
2020

Field:
Branding
Product Design
E-Commerce

Client:
ABS.

Mission Statement: welcoming the future of fire, ArcBlasma provides a viable lighting solution for the modern citizen.

Brand Identity: Fiery, full of character, modern yet traditional, futuristic, new, differentiated, fun, portable.

ArcBlasma welcomes the future of fire.

Conceptualized as a modern solution for the 21st century man or woman, ArcBlasma was developed to solve common issues arising from the usage of traditional lighters.Messy, old-fashioned refueling, unpleasant smells and everyday system breaking belong in the past, having been replaced in a stylishly developed packaged. Electronic and portable.

The brand was envisioned based on the modernization of fire itself, one of the oldest and most useful discoveries of all mankind. Without it, we couldn’t have evolved into the digital society we’ve become today.However, following the pattern of modern day homo sapiens, it’s time for fire to be replaced by something new: ArcBlasma uniquely transforms fire into a patented double-arc lighting system.

FGS branding


Developing a Brand of Fire


Fundamentally speaking, ArcBlasma unites several branding elements that characterize it as one of the leading companies in the segment of lighters. 

From a memorable name, to a simple yet recognizable logo, ArcBlasma enjoys the benefits of a superficially explored market segment and represents a pioneering step towards significant differentiation.

Lighting Made Stylish

Sporting a carefully crafted metallic body, ArcBlasma represents the best of old & new. Suited for a quasi-nomadic lifestyle, where portability hinges only on the presence of a laptop.

Fiery Reliability

Double arc windproof ignition system for every situation. The smartest electronic lighter, with integrated intelligent chip and long lasting rechargeable battery.

heality

power of rituals

Year:
2018

Field:
Brand Identity
Product Development
Strategy

Client:
Heality S.A.

How to Establish Tradition

The idea behind Heality stemmed from an almost devotion-like mentality towards the most popular drink the in world: tea. Think about it: behind every tea is a story. Behind every sip there is calmness. What we associate with a brand can become the product itself and that is exactly what Heality set out to achieve: to emphasize the preparation of tea and invoke our senses every time this wonderful drink is being prepared.

FGS Branding

Obstacles Galore

We faced considerable hurdles when examining the notion of „ritualization“ – how does a name, how does a brand reflect elements of a doubtlessly Eastern-rooted culture, which is where tea was popularized? Most people will be familiar with the „East India Trading Company“ and how the British have become synonymous with the consumption of said product.

Having said that though, tea is in comparison much more ingrained in Japanese culture than anything we have witnessed in Western modernity. Hence, while India may have been the source of its conception, in its current form, we like to think that Japan was tea’s birth place.

feeling good

Year:
2017

Field:
Brand Creation
Product Design
E-Commerce

Client:
feel. B.V.

Feel CBD: All The Right Tingles

feel. was built with the notion of „individuality“ taking center stage; it’s connotated with a sense of lifestyle that promotes individual well-being. Generally speaking, the better off an individual, the better off society. The CBD lifestyle has been skyrocketing and taking shape all over the world: it stands for a caring, natural, easy-going and down-to-earth approach to life. Love for nature and animals goes hand in hand with the target demographic that consists of people from all walks of life.

One of our greatest differentials as human beings is our ability to not only „feel“ emotions, but also to be express them in written, verbal and non-verbal form. As a result, our feelings tend to be reflected in everything we do, in everything we represent and become incorporated in the values we wish to convey.

feel. cbd - all the right tingles

Taking it easy

Unfortunately, the stigma surrounding hemp products is still an occurrence of daily life – misinformed doctors, patients and fitness aficionados shy away from „bad“ hemp, opting instead to pump their lives full of medication and non-essential chemical supplements. Hemp-derived CBD (as opposed to chemical formulations) is a completely natural product.

It contains no additives, colorants or preservatives. feel. in a way embodies „nature“ and how we as human beings can sustainably benefit from what it has to offer, always maintaining harmony with the environment.

  • Visuals

    feel. CBD's success comes in part as a result of aesthetic visuals: color psychology, light fonts and positive messaging all culminate in an attractive brand
  • Right Market, Right Brand

    When opportunities present themselves, one has to take them. Completely incidental coincidences are however rare. Preparation, analysis and business evaluation went into the birth of feel. CBD to meet recent market demands.
  • Font Effect

    The choice of fonts is one of the most crucial elements in a brand: feel. CBD's typography stems from a spa and natural products context. Association with relaxation, vacation and beautiful scenery is hence entirely intentional.

Choose Your Feelings

feel. CBD answers the question of whether you can „steer how you feel“ – whereas it does not purport to cure or treat any physical complaints, its lightness becomes evident in its logo, in its message and in its products, thus automatically and subconsciously evoking positive consideration by potential customers.

Be

a man

Year:
2019

Field:
Brand Identity
Direction
Design

Client:
Muskateer Inc.

Muskmate: putting the shave back into men.

A portmanteau of „musk“ and „mate“, MuskMate places stylish men care on the table – a golden design amongst countless invisible ones, the brand arose firstly from having the need to stamp a memorable name on a revolutionary beard straightener and from there, it evolved into a local, carefully developed producer of health care products directed at the modern, quasi-nomadic man with a particular sense of style.

Easily its most eye-catching feature, the golden M against the backdrop of a distinguished gentleman sporting a fantastic beard, symbolizes the „golden“ value a man should be placing on his internal and external health. A large portion of daily masculine rituals involves taking care of facial hair and the modern man had hitherto never cared as much about his „musk“ than ever before.

Variety of products

Skincare lines are generally broad, offering a variety of products for different uses: moisturizing, anti-aging, beard care, eye care etc…In that respect, MuskMate takes advantage in its adaptability, yet always offers a differential in the shape of a niched lifestyle for the sigma man.

FGS branding

Brand with golden potential

MuskMate offers no competition to the likes of Nivea or L’Oreal – it is intended as a niche brand with a very refined target demographic that truly cares about taking the time and effort in improving their appearance on a genuine, long-term manner. Not just „slapping“ a conventional moisturizer a be done with it.„Manners maketh man.“

Year:
2020

Field:
Brand Vision
Creative Labeling
Product Design

Client:
EOS.

Balance in the Eyes of the Ancient Gods

They say some diseases can have a systemic effect on the human body; actually, many substances can in fact lead to that result. It means the opposite of localized or focal – that is, a substance exercising a systemic effect affects the entire corpus, contrary to let’s say, an external cream

Such a systemic impact can be ascribed to a substance called „cannabidiol – CBD“, one of the many cannabinoids of hemp. Many misconceptions abound and countless people remain under the impression CBD leads to noticeable changes in the psyche, akin to ubiquitous marihuana. Naturally, the truth is that CBD binds to the body’s inherent „endocannabinoid system“, mimicking its influence whilst keeping a clear mind. .

An Elixir for Eternity

Not only diamonds are forever: one’s soul, if you will, may also linger. The secret to maintaining a healthy mind is a healthy body. Elixir of the Elements was developed with that notion in mind, to approach the body as a whole, yet from separate perspectives. Stimulate the body in all its complexity and thus, enhancing the mind.

The four elements were etched into the brand symbolism to remind people of the original state of the planet (according to ancient theories) – each of its elements broken down, akin to how the human body can be regarded in its endless components, some more vital than others.



Symmetry and Colors


A strong shade of red seemed to fit the best, mirroring the inner strength in each of us and how a veritable elixir can potentiate our daily well-being and hence, contribute to said strength.

We decided for (partial) symmetry in the context of the brand elements – the intent is to showcase the inner and outer balance the product aims at providing.

FGS branding

With this gorgeous brand we sought to capture the potency of the bottled CBD elixir as it carries out full body ramifications. In ancient times, the world was thought to consist of the four elements of fire, ice, water and earth – we believe hence that a liquid made out of these magical elements would culminate in positive repercussions felt to the core, deep in your core.

The 4 Pillars

How to „embottle“ the 4 elements so full of splendid and grandeur? We still can’t tell – however we did our best to embolden Elixir of Elements with what we consider is a fair representation of that ancient theory on a microscale. For that purpose, it was decided to complement the logo with, well, images of the four basic elements. Literally.

a

b

o

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t

Having established myself in the creative scene with various new businesses, I tend to view creativity as an art, one that makes up part of the air that we breathe, akin to a bizarre sort of essential reverence.Most of my background has involved some level of learning by doing: to this day, I remain convinced once you realize not to know the answer to any given question, there can’t be any excuses, for there’s never been a time in history with more available tools to find the answers than today.

Having an educational background in business, international relations and marketing has guided me towards finding solutions to challenging problems; there’s no issue that can’t be tackled, no vision that can’t be implemented.

Along the years, I came to view the process of „creation“ as one of the most beautiful things there are; there’s nothing I’d rather be doing than developing something from nothing and see it unfold in front of my very eyes, be it on a website, on a poster, on a leaflet or even in a non-visual utterance. Well, maybe I’d rather be climbing in the Karakoram at this very second, but that’s beside the point *laugh*.

08

Years of
experience

Over 150 Projects completed

Featured

projects

'11: first branding

'13: Diplomatic attaché

'16: Consulting

'17: Brand Startups

'18: own products

'18: Brand creation

Since: agency expansion

Branding
Brand Development
Marketing
Advertising
E-Commerce
Photography
Print Media

Branding
Brand Development
Marketing
Advertising
E-Commerce
Photography
Print Media

Branding
Brand Development
Marketing
Advertising
E-Commerce
Photography
Print Media

Branding
Brand Development
Marketing
Advertising
E-Commerce
Photography
Print Media

Branding
Brand Development
Marketing
Advertising
E-Commerce
Photography
Print Media

'11: First branding

'13: Diplomatic attaché

'16: Consulting

'17: Brand Startups

'18: Own products

'18: Brand creation

Since: agency expansion

Cleves

Address

Ludwig-Jahn-Str. 10
47533 Cleves
Germany

contact

Get in touch

We look forward to meeting you!

Send us a message via the form below and we'll reply as quick as possible.

Alternatively, you can reach FGS Branding via
business@fgsbranding.com or per telephone at
+49 1635155907.
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